One view of the customer across business units
In the current economic market you are faced with many challenges - do more with less, understand the changing customer preferences,
grow revenue in a tight market and deliver overall operational efficiencies. To add to the complexity, M&A activity is high to
strengthen the business and gain market share. You are faced with the challenge of understanding your customer across business units.
Infrastructure consolidation is a monumental task for IT , but
what do you do to grow revenue and deliver operational efficiencies while you wait for the infrastructure upgrade.
SynerG delivers a unified business application that help organizations to get a single intelligent view of the customer across
multiple back-ends while long-term merger related efforts are being made to backend systems. The technology
further compliments and faciliates IT initiatives surrounding application and infrastructure modernization allowing gradual
migration to fully integrated infrastructure making it a strategic investment.
SynerG deliver an intelligent business user interface that correlates
customer profile and other key information into a single unified view irrespective of where the information resides.
You can better understand your customer preferences and buying patterns across business units, simplify and streamline
workflows when dealing multiple products, greatly improving customer experience and reducing errors.
SynerG dashboards further gives you real-time access to understanding activity across your channels delivering
intelligence about every customer touchpoint.
Understanding which customers bring the greatest value to you will enable you to personalize their experience and target
cross-sell, up-sell, offers, and services.
SynerG gives you the technology to create solutions that fit your specific needs, that is fast to deploy,
quick to change and with little dependency on IT enabling your business to respond quickly to competitor activities/ market trends
SynerG delivers:
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Intelligent customer view. SynerG delivers a true real-time 360-degree view of the customer data existing
in multiple systems (CRM, core banking, products and financial systems) to provide visibility into customer spend,
enrolled products, and profitability of each customer or segment of customers. SynerG can deliver customized views for
target audiences - Contact center agent, Teller, Branch Manager, Regional Manager, executive for better customer visibility and segmentation to
drive new customer enrollment and maximize cross-selling and up selling products to valued customers.
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Increased revenue. Increase up-sell and cross-sell both at the retail locations and contact center by providing
real-time access to customer profile and offer matching. Target marketing promotions based on customer interests to
increase up-sell opportunities by giving your sales team the ability to effectively manage a myriad of different
products and sales programs.
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Improved customer service operations. Provide the best service for your customers by having complete and accurate
customer data. SynerG's unified agent application simplifies and streamlines agent workflows, enabling them to shorten call times, handle
more customers provide better service.
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Self-Service Portals. Self-service e-commerce portal for partners, vendors and customers to
manage profiles, billing and troubleshooting.